The impact of advertising appeals on consumers' purchase intention of women fashion products in Malaysia /

This study focused primarily on analysing the impact of four advertising appeals on purchase intention of women fashion products in Malaysia. Primary data were collected from 303 respondents using self-administered online questionnaire that was distributed among social media users from all over Mala...

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Bibliographic Details
Main Author: Nur Farihah Isamudin (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2021
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/10784
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