The impact of e-wom and brand image on purchase intention : an empirical study through theory of planned behaviour /
This study explores factors affecting customers' intentions to purchase smartphones among the International Islamic University Malaysia student population. A quantitative approach was applied whereby data was collected through the use of 360 structured questionnaires distributed among local and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Manangement Sciences, International Islamic University Malaysia,
2018
|
| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3549 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|