The impact of e-wom and brand image on purchase intention : an empirical study through theory of planned behaviour /

This study explores factors affecting customers' intentions to purchase smartphones among the International Islamic University Malaysia student population. A quantitative approach was applied whereby data was collected through the use of 360 structured questionnaires distributed among local and...

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Bibliographic Details
Main Author: Abdurehim, Sami Ahmedreshid (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Manangement Sciences, International Islamic University Malaysia, 2018
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/3549
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