Factors affecting consumer purchase intention of halal ready-to-eat food products in Kelang Valley Malaysia /
The aim of this research is to ascertain the factors that affect consumer purchase intention of halal ready-to-eat food products in Klang Valley, Malaysia. Demand for ready-to-eat food products due to its convenience has driven the growth of this industry. Ready-to-eat food products have become a li...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
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| 在线阅读: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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