Factors affecting consumer purchase intention of halal ready-to-eat food products in Kelang Valley Malaysia /

Factors affecting consumer purchase intention of halal ready-to-eat food products in Kelang Valley Malaysia /

The aim of this research is to ascertain the factors that affect consumer purchase intention of halal ready-to-eat food products in Klang Valley, Malaysia. Demand for ready-to-eat food products due to its convenience has driven the growth of this industry. Ready-to-eat food products have become a li...

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書目詳細資料
主要作者:	Suhaiza binti Safian (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2019
主題:	Theses, IIUM local
在線閱讀:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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