Factors influencing consumers' intention to buy muslimah fashion products in China /
The global Muslimah fashion industry is gaining a lot of attention from multiple stakeholders. There is a vast potential market for Muslimah fashion in China due to the influence of the global economy. This has led to increased interest among researchers regarding the factors influencing consumers&#...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
|
| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3180 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 024830000a22003010004500 | ||
|---|---|---|---|
| 008 | 190906s2019 my a f m 000 0 eng d | ||
| 040 | |a UIAM |b eng |e rda | ||
| 041 | |a eng | ||
| 043 | |a a-my--- | ||
| 084 | |a BPA686.2 | ||
| 100 | 3 | |a Ma, Lixiao, |e author | |
| 245 | 1 | 0 | |a Factors influencing consumers' intention to buy muslimah fashion products in China / |c by Ma Lixiao |
| 264 | 1 | |a Kuala Lumpur : |b Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, |c 2019 | |
| 300 | |a xiv, 89 leaves : |b illustrations ; |c 30cm. | ||
| 336 | |2 rdacontent |a text | ||
| 347 | |2 rdaft |a text file |b PDF | ||
| 502 | |a Thesis (MMKTG)--International Islamic University Malaysia, 2019. | ||
| 504 | |a Includes bibliographical references (leaves 74-79). | ||
| 520 | |a The global Muslimah fashion industry is gaining a lot of attention from multiple stakeholders. There is a vast potential market for Muslimah fashion in China due to the influence of the global economy. This has led to increased interest among researchers regarding the factors influencing consumers' intention to buy Muslimah fashion products in China. This study examines the factors that influence consumers' intention to buy Muslimah fashion products in China. Primary data was collected using purposive sampling by distributing a self-administrated questionnaire in China of which 385 were valid for analysis. SPSS was used to analyze the collected data and determine the constructs' reliability, Exploratory factor analysis (EFA) and multiple regression analysis were also performed and concluded that attitude, subjective norm, and religiosity significantly and positively influence consumers' intention to buy Muslimah fashion products in China while perceived behavioural control and price do not have a significant influence. | ||
| 596 | |a 1 | ||
| 655 | 7 | |a Theses, IIUM local | |
| 690 | |a Dissertations, Academic |x Department of Business Administration |z IIUM | ||
| 710 | 2 | |a International Islamic University Malaysia. |b Department of Business Administration | |
| 856 | 4 | |u http://studentrepo.iium.edu.my/handle/123456789/3180 | |
| 900 | |a aah-ls-sz-aaz-rmb | ||
| 999 | |c 441937 |d 473294 | ||
| 952 | |0 0 |6 T BPA 686.2 M35 2019 |7 0 |8 THESES |9 764544 |a IIUM |b IIUM |c MULTIMEDIA |g 0.00 |o t BPA 686.2 M35 2019 |p 11100408774 |r 2020-08-25 |t 1 |v 0.00 |y THESIS | ||
| 952 | |0 0 |6 TS CDF BPA 686.2 M35 2019 |7 0 |8 THESES |9 858601 |a IIUM |b IIUM |c MULTIMEDIA |g 0.00 |o ts cdf BPA 686.2 M35 2019 |p 11100408775 |r 2020-08-25 |t 1 |v 0.00 |y THESISDIG | ||