Factors influencing consumers' intention to buy muslimah fashion products in China /
The global Muslimah fashion industry is gaining a lot of attention from multiple stakeholders. There is a vast potential market for Muslimah fashion in China due to the influence of the global economy. This has led to increased interest among researchers regarding the factors influencing consumers&#...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3180 |
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