Young customers' perception towards Facebook as a social networking site : an empirical study of Filipino consumers /

The ability of social networking site (SNS) to reach a greater range of audience instantly poses a challenge nowadays. Also, several technological advances resulted to changes in the behavior of consumers particularly their perception towards Facebook as SNS. Thus, this research sought to analyse th...

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Bibliographic Details
Main Author: Azizah Endatun Talusan (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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