Factors affecting consumers' intention towards purchasing halal food in Delhi /
The halal food industry is one of the fastest growing economic sectors worldwide. This study emphasises the customer's intention when purchasing halal food items. Buying intention of consumers in North India, specifically Delhi, is studied by using the Principle of Expected Actions. The researc...
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| Format: | Thesis |
| Language: | English |
| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/11106 |
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| LEADER | 03806 a2200421 4500 | ||
|---|---|---|---|
| 008 | 220818s2021 m a f m 000 0 eng d | ||
| 040 | |a UIAM |b eng |e rda | ||
| 041 | |a eng | ||
| 043 | |a a-ii--- | ||
| 084 | |a BPH107 | ||
| 100 | 1 | |a Hanzala, Mohammad |9 3810 |e author | |
| 245 | |a Factors affecting consumers' intention towards purchasing halal food in Delhi / |c by Mohammad Hanzala | ||
| 264 | |a Kuala Lumpur : |b International Institute for Halal Research & Training, International Islamic University Malaysia, |c 2021 | ||
| 300 | |a xiii, 94 leaves : |b illustrations ; |c 30 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 338 | |a online resource |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rdaft | ||
| 500 | |a Abstracts in English and Arabic. | ||
| 500 | |a "A thesis submitted in fulfilment of the requirement for the degree of Master of Halal Industry Management." --On t.p. | ||
| 502 | |a Thesis (MAHIM)--International Islamic University Malaysia, 2021. | ||
| 504 | |a Includes bibliographical references (leaves 87-91). | ||
| 520 | |a The halal food industry is one of the fastest growing economic sectors worldwide. This study emphasises the customer's intention when purchasing halal food items. Buying intention of consumers in North India, specifically Delhi, is studied by using the Principle of Expected Actions. The researcher based the literature review on the identified variables such as perception, subjective criteria, perceived behavioural control, and awareness among the Muslims in Northern India (Delhi), regarding the purchase of halal food products. After, the study will measure and identify the strongest factor affecting the consumers' purchase intention of halal food items. The study sample consists of more than 250 consumers in Delhi, and the data were collected via self-administered questionnaires to answer the research problem. Structural equation modelling (SEM) is used to define the structural relationships between the identified variables and test the research hypotheses. The study's findings indicated that purchase intention (PI) has a positive and significant impact on buying behaviour (BB), with the critical ratio for PI to BB is t 2.799, the p = 0.09. Additionally, awareness (AW) and buying behaviour has a positive and significant impact, with the critical ratio for AW to BB being t 10.250 at p = 0.00. While awareness and purchase intention significantly impact the critical ratio, the AW to the PI value was t 2.255 the p= 24. Interestingly, the results found that subjective norms relationship with purchase intention has a critical SN to PI ratio at t-3.013. Respectively, suggesting that the path was statistically significant at p= 0.003. At the same time, perceived behavioural control and attitude did not show a substantial association with the purchase intention of the consumers. | ||
| 650 | 0 | |a Consumer behavior |z India |z Delhi |9 34127 | |
| 650 | 0 | |a Halal food industry |z India |z Delhi |9 34126 | |
| 655 | |a Theses, IIUM local | ||
| 690 | |a Dissertations, Academic |x International Institute for Halal Research & Training |z IIUM |9 8464 | ||
| 691 | |a Consumer products |x Halal issues |9 34128 | ||
| 700 | |a Betania Kartika Muflih |e degree supervisor |9 12769 | ||
| 700 | 1 | |a Asadullah Shah |e degree supervisor |9 5113 | |
| 710 | 2 | |a International Islamic University Malaysia. |b International Institute for Halal Research & Training | |
| 856 | 4 | |u http://studentrepo.iium.edu.my/handle/123456789/11106 | |
| 900 | |a sz-asbh | ||
| 942 | |2 ICSI |c THESIS |n 0 | ||
| 999 | |c 502455 |d 533872 | ||
| 952 | |0 0 |1 0 |2 ICSI |4 0 |6 T B P H107 H00036F 02021 |7 3 |8 IIUMTHESIS |9 981256 |a IIUM |b IIUM |c THESIS |d 2022-06-16 |e 10 |g 0.00 |o t BPH 107 H36F 2021 |p 11100436578 |r 2022-06-16 |v 0.00 |w 2022-06-16 |y THESIS | ||