Factors affecting consumers' intention towards purchasing halal food in Delhi /
The halal food industry is one of the fastest growing economic sectors worldwide. This study emphasises the customer's intention when purchasing halal food items. Buying intention of consumers in North India, specifically Delhi, is studied by using the Principle of Expected Actions. The researc...
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| Format: | Thesis |
| Language: | English |
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| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/11106 |
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