Factors influencing customer satisfaction in e-commerce platform : a study of Shopee Malaysia /
Customer satisfaction is crucial to every e-commerce business. In previous studies, customer satisfaction was discovered as vital to a company's performance. Some studies have shown that the customer becomes dedicated to a company when they are satisfied with its products or services. A happy c...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Science, International Islamic University Malaysia
2021
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/11305 |
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