Factors that influence Malaysian customers' intention to repurchase through online group buying (OGB) /

The aim of this research is to investigate factors that influence Malaysian customer’s intention to repurchase using Online Group Buying (OGB). OGB is an e-commerce platform and it refers to group or collective buying where consumers combine their purchasing power in order to obtain significant volu...

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Bibliographic Details
Main Author: Intan Naquiah Md Noor (Author)
Format: Thesis Book
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia 2021
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/11307
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