Factors affecting Malaysian customers' satisfaction: a case of Lazada mobile shopping application /
The aim of this study is to examine the effects of four different factors namely, design aesthetics, information quality, efficiency, and system availability on Malaysian customers’ satisfaction towards Lazada Mobile Shopping Application. Due to the availability and accessibility of smart mobile pho...
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| 格式: | Thesis 图书 |
| 语言: | English |
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Kuala Lumpur :
Kulliyyah of Economic and Management Sciences, International Islamic University Malaysia,
2022
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| 主题: | |
| 在线阅读: | http://studentrepo.iium.edu.my/handle/123456789/11433 |
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