A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts
This dissertation looks at strategies designed to increase the competitive advantage of Berjaya land Berhad's - Hotels and Resorts positioning that would allow it to adapt to the momentum of growth with the tourism industry in Malaysia.
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| Format: | Thesis |
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2005
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| Summary: | This dissertation looks at strategies designed to increase the competitive advantage of Berjaya land Berhad's - Hotels and Resorts positioning that would allow it to adapt to the momentum of growth with the tourism industry in Malaysia. |
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