Consumer Attitudes Toward Web Personalization: A Malaysian Perspective
This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization.
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2005
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my-mmu-ep.10062010-07-15T02:50:58Z Consumer Attitudes Toward Web Personalization: A Malaysian Perspective 2005-09 Milin, Rondy M. TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization. 2005-09 Thesis http://shdl.mmu.edu.my/1006/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television |
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TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television Milin, Rondy M. Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
description |
This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Milin, Rondy M. |
author_facet |
Milin, Rondy M. |
author_sort |
Milin, Rondy M. |
title |
Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
title_short |
Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
title_full |
Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
title_fullStr |
Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
title_full_unstemmed |
Consumer Attitudes Toward Web Personalization: A Malaysian Perspective |
title_sort |
consumer attitudes toward web personalization: a malaysian perspective |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2005 |
_version_ |
1747829235788021760 |