A Case Study On Property Developer Company Sunrise Berhad

This case study paper diagnoses Sunrise's internal and external environments of the company and benchmarking Sunrise's performance versus its industry competitors. In addition, this study also seeks to evaluate business strategies that Sunrise employs and outline strategic plans that are r...

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Bibliographic Details
Main Author: Lau, Hoong Chew
Format: Thesis
Published: 2006
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