A Case Study Of Pfizer Inc

Pfizer's actions, positions, strategies are discussed in depth in the case study. It describes how pfizer has positioned itself at the number one spot in the pharmaceutical industry worldwide and how it continues to defend that position.

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Bibliographic Details
Main Author: Louis, Gerard Felix
Format: Thesis
Published: 2006
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id my-mmu-ep.1043
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spelling my-mmu-ep.10432010-07-19T08:03:13Z A Case Study Of Pfizer Inc 2006-02 Louis, Gerard Felix HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Pfizer's actions, positions, strategies are discussed in depth in the case study. It describes how pfizer has positioned itself at the number one spot in the pharmaceutical industry worldwide and how it continues to defend that position. 2006-02 Thesis http://shdl.mmu.edu.my/1043/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HD2340.8-2346.5 Small and medium-sized businesses
artisans
handicrafts
trades
spellingShingle HD2340.8-2346.5 Small and medium-sized businesses
artisans
handicrafts
trades
Louis, Gerard Felix
A Case Study Of Pfizer Inc
description Pfizer's actions, positions, strategies are discussed in depth in the case study. It describes how pfizer has positioned itself at the number one spot in the pharmaceutical industry worldwide and how it continues to defend that position.
format Thesis
qualification_level Master's degree
author Louis, Gerard Felix
author_facet Louis, Gerard Felix
author_sort Louis, Gerard Felix
title A Case Study Of Pfizer Inc
title_short A Case Study Of Pfizer Inc
title_full A Case Study Of Pfizer Inc
title_fullStr A Case Study Of Pfizer Inc
title_full_unstemmed A Case Study Of Pfizer Inc
title_sort case study of pfizer inc
granting_institution Multimedia University
granting_department Research Library
publishDate 2006
_version_ 1747829244793192448