A Case Study Of Strategies And Management Of Coca-Cola Company In United States

This thesis deals with the strategic and the management skills of the company. Coca Cola Company has to play an important role in changing their strategies to cater the increasing internal and external competition in order to sustain its position as the market leader in the soft drinks industry.

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Bibliographic Details
Main Author:	Ngian, Seng Yaw
Format:	Thesis
Published:	2005
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
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id	my-mmu-ep.1049
record_format	uketd_dc
spelling	my-mmu-ep.10492010-07-19T07:59:49Z A Case Study Of Strategies And Management Of Coca-Cola Company In United States 2005-12 Ngian, Seng Yaw HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades This thesis deals with the strategic and the management skills of the company. Coca Cola Company has to play an important role in changing their strategies to cater the increasing internal and external competition in order to sustain its position as the market leader in the soft drinks industry. 2005-12 Thesis http://shdl.mmu.edu.my/1049/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
spellingShingle	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades Ngian, Seng Yaw A Case Study Of Strategies And Management Of Coca-Cola Company In United States
description	This thesis deals with the strategic and the management skills of the company. Coca Cola Company has to play an important role in changing their strategies to cater the increasing internal and external competition in order to sustain its position as the market leader in the soft drinks industry.
format	Thesis
qualification_level	Master's degree
author	Ngian, Seng Yaw
author_facet	Ngian, Seng Yaw
author_sort	Ngian, Seng Yaw
title	A Case Study Of Strategies And Management Of Coca-Cola Company In United States
title_short	A Case Study Of Strategies And Management Of Coca-Cola Company In United States
title_full	A Case Study Of Strategies And Management Of Coca-Cola Company In United States
title_fullStr	A Case Study Of Strategies And Management Of Coca-Cola Company In United States
title_full_unstemmed	A Case Study Of Strategies And Management Of Coca-Cola Company In United States
title_sort	case study of strategies and management of coca-cola company in united states
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2005
_version_	1747829246257004544

A Case Study Of Strategies And Management Of Coca-Cola Company In United States

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