The Entrepreneur's Perspective In Managing A Franchised Product

The main aim of the study is to identify the franchisor's support activities and relationship aspects that are perceived as important by Malaysian franchisees in the early childhood education sector and to sytudy the relationship between franchisor's support activities and the relationship...

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Bibliographic Details
Main Author: Danaraj Maniam, Julianna
Format: Thesis
Published: 2006
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