Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)

The purpose of this dissertation is to discuss on the observable behaviours, such as the amount purchased, and when , with whom, by whom and how purchases are consumed. It also includes non-observable variables, such as consumers' values, personal needs and perceptions, what information they ha...

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主要作者: Yeoh, Soo Leng
格式: Thesis
出版: 2006
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总结:The purpose of this dissertation is to discuss on the observable behaviours, such as the amount purchased, and when , with whom, by whom and how purchases are consumed. It also includes non-observable variables, such as consumers' values, personal needs and perceptions, what information they have in memory, how they obtain and process information, how they evaluate alternatives, and how they feel about the ownership and use of various products.