Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)
The purpose of this dissertation is to discuss on the observable behaviours, such as the amount purchased, and when , with whom, by whom and how purchases are consumed. It also includes non-observable variables, such as consumers' values, personal needs and perceptions, what information they ha...
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my-mmu-ep.10552010-07-19T07:56:19Z Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe) 2006-08 Yeoh, Soo Leng LB Theory and practice of education The purpose of this dissertation is to discuss on the observable behaviours, such as the amount purchased, and when , with whom, by whom and how purchases are consumed. It also includes non-observable variables, such as consumers' values, personal needs and perceptions, what information they have in memory, how they obtain and process information, how they evaluate alternatives, and how they feel about the ownership and use of various products. 2006-08 Thesis http://shdl.mmu.edu.my/1055/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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MMU Institutional Repository |
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LB Theory and practice of education |
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LB Theory and practice of education Yeoh, Soo Leng Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe) |
description |
The purpose of this dissertation is to discuss on the observable behaviours, such as the amount purchased, and when , with whom, by whom and how purchases are consumed. It also includes non-observable variables, such as consumers' values, personal needs and perceptions, what information they have in memory, how they obtain and process information, how they evaluate alternatives, and how they feel about the ownership and use of various products. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Yeoh, Soo Leng |
author_facet |
Yeoh, Soo Leng |
author_sort |
Yeoh, Soo Leng |
title |
Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe) |
title_short |
Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe) |
title_full |
Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe) |
title_fullStr |
Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe) |
title_full_unstemmed |
Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe) |
title_sort |
study on consumer behaviour: what motivates malaysian to patronize international franchise coffee shop (international cafe) than local coffee shop (local cafe) |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2006 |
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1747829247708233728 |