Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)

The purpose of this dissertation is to discuss on the observable behaviours, such as the amount purchased, and when , with whom, by whom and how purchases are consumed. It also includes non-observable variables, such as consumers' values, personal needs and perceptions, what information they ha...

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Main Author:	Yeoh, Soo Leng
Format:	Thesis
Published:	2006
Subjects:	LB Theory and practice of education
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id	my-mmu-ep.1055
record_format	uketd_dc
spelling	my-mmu-ep.10552010-07-19T07:56:19Z Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe) 2006-08 Yeoh, Soo Leng LB Theory and practice of education The purpose of this dissertation is to discuss on the observable behaviours, such as the amount purchased, and when , with whom, by whom and how purchases are consumed. It also includes non-observable variables, such as consumers' values, personal needs and perceptions, what information they have in memory, how they obtain and process information, how they evaluate alternatives, and how they feel about the ownership and use of various products. 2006-08 Thesis http://shdl.mmu.edu.my/1055/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	LB Theory and practice of education
spellingShingle	LB Theory and practice of education Yeoh, Soo Leng Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)
description	The purpose of this dissertation is to discuss on the observable behaviours, such as the amount purchased, and when , with whom, by whom and how purchases are consumed. It also includes non-observable variables, such as consumers' values, personal needs and perceptions, what information they have in memory, how they obtain and process information, how they evaluate alternatives, and how they feel about the ownership and use of various products.
format	Thesis
qualification_level	Master's degree
author	Yeoh, Soo Leng
author_facet	Yeoh, Soo Leng
author_sort	Yeoh, Soo Leng
title	Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)
title_short	Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)
title_full	Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)
title_fullStr	Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)
title_full_unstemmed	Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)
title_sort	study on consumer behaviour: what motivates malaysian to patronize international franchise coffee shop (international cafe) than local coffee shop (local cafe)
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2006
_version_	1747829247708233728

Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)

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