Case Study Of Prestsar Group

This case study is concerned with the marketing strategies and business strategies of one of the leading steel service centre, Prestar Group, in Malaysia. In short, this paper will integrate and apply the strategic management and marketing management theories and practices towards solving company is...

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Main Author: Low, Say Giat
Format: Thesis
Published: 2006
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id my-mmu-ep.1065
record_format uketd_dc
spelling my-mmu-ep.10652010-07-19T07:52:03Z Case Study Of Prestsar Group 2006-10 Low, Say Giat LB Theory and practice of education This case study is concerned with the marketing strategies and business strategies of one of the leading steel service centre, Prestar Group, in Malaysia. In short, this paper will integrate and apply the strategic management and marketing management theories and practices towards solving company issues and problems. 2006-10 Thesis http://shdl.mmu.edu.my/1065/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB Theory and practice of education
spellingShingle LB Theory and practice of education
Low, Say Giat
Case Study Of Prestsar Group
description This case study is concerned with the marketing strategies and business strategies of one of the leading steel service centre, Prestar Group, in Malaysia. In short, this paper will integrate and apply the strategic management and marketing management theories and practices towards solving company issues and problems.
format Thesis
qualification_level Master's degree
author Low, Say Giat
author_facet Low, Say Giat
author_sort Low, Say Giat
title Case Study Of Prestsar Group
title_short Case Study Of Prestsar Group
title_full Case Study Of Prestsar Group
title_fullStr Case Study Of Prestsar Group
title_full_unstemmed Case Study Of Prestsar Group
title_sort case study of prestsar group
granting_institution Multimedia University
granting_department Research Library
publishDate 2006
_version_ 1747829250147221504