Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia

There are many researches that study the effects of appraisal of packaging design and products via some evaluation criteria. In particular, purchase intention relies on “aestheticity” is subjective. It is challenging to measure aesthetic aspect due to lack of consistency in the scales being used. In...

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Bibliographic Details
Main Author:	Raja Abdul Rahman, Raja Intan Suhaylah
Format:	Thesis
Published:	2018
Subjects:	N Visual arts
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id	my-mmu-ep.11092
record_format	uketd_dc
spelling	my-mmu-ep.110922023-04-17T03:32:20Z Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia 2018-12 Raja Abdul Rahman, Raja Intan Suhaylah N Visual arts There are many researches that study the effects of appraisal of packaging design and products via some evaluation criteria. In particular, purchase intention relies on “aestheticity” is subjective. It is challenging to measure aesthetic aspect due to lack of consistency in the scales being used. In fact, design is identified as the foundation of how knowledge in design intentions may affect packaging design evaluation. However, the literature on people with design sensitivity and their experience is limited, especially in the topic regarding food packaging design for microenterprises in Malaysia. There are extensive literatures on packaging design among general consumers, where the studies focus on purchase intention and purchasing behaviour, that overlooking in the aspects of designer’s intention and appreciation as well as specific design measurements on food packaging design. Due to the limitations, the objectives of this study are to assess the appraisal of perceived visual design elements towards product aesthetic evaluation on food packaging design; to examine the relationship between perceived visual design elements and hedonic values in assessing the aesthetic values of food packaging design; and to determine the effect of CVPA on product aesthetic evaluation. The study determinants provide new insights into the subject matter pertaining to visual cues and aesthetic evaluation by looking at people with sensitivity on design. The findings reveal that aesthetic evaluation triggers positivity in dealings with industry and society. The designer’s perceived value towards new design development does influence the relationship, thus provide opportunities to propose additional design standards in designing coherent food packaging design for small medium enterprises (SME), particularly microenterprises in Malaysia. 2018-12 Thesis http://shdl.mmu.edu.my/11092/ http://erep.mmu.edu.my/ phd doctoral Multimedia University Faculty of Creative Multimedia EREP ID: 10268
institution	Multimedia University
collection	MMU Institutional Repository
topic	N Visual arts
spellingShingle	N Visual arts Raja Abdul Rahman, Raja Intan Suhaylah Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia
description	There are many researches that study the effects of appraisal of packaging design and products via some evaluation criteria. In particular, purchase intention relies on “aestheticity” is subjective. It is challenging to measure aesthetic aspect due to lack of consistency in the scales being used. In fact, design is identified as the foundation of how knowledge in design intentions may affect packaging design evaluation. However, the literature on people with design sensitivity and their experience is limited, especially in the topic regarding food packaging design for microenterprises in Malaysia. There are extensive literatures on packaging design among general consumers, where the studies focus on purchase intention and purchasing behaviour, that overlooking in the aspects of designer’s intention and appreciation as well as specific design measurements on food packaging design. Due to the limitations, the objectives of this study are to assess the appraisal of perceived visual design elements towards product aesthetic evaluation on food packaging design; to examine the relationship between perceived visual design elements and hedonic values in assessing the aesthetic values of food packaging design; and to determine the effect of CVPA on product aesthetic evaluation. The study determinants provide new insights into the subject matter pertaining to visual cues and aesthetic evaluation by looking at people with sensitivity on design. The findings reveal that aesthetic evaluation triggers positivity in dealings with industry and society. The designer’s perceived value towards new design development does influence the relationship, thus provide opportunities to propose additional design standards in designing coherent food packaging design for small medium enterprises (SME), particularly microenterprises in Malaysia.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Raja Abdul Rahman, Raja Intan Suhaylah
author_facet	Raja Abdul Rahman, Raja Intan Suhaylah
author_sort	Raja Abdul Rahman, Raja Intan Suhaylah
title	Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia
title_short	Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia
title_full	Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia
title_fullStr	Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia
title_full_unstemmed	Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia
title_sort	perceived visual design elements on small and medium enterprise's food packaging design in malaysia
granting_institution	Multimedia University
granting_department	Faculty of Creative Multimedia
publishDate	2018
_version_	1776101393325621248

Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia

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