Perceived visual design elements on small and medium enterprise's food packaging design in Malaysia
There are many researches that study the effects of appraisal of packaging design and products via some evaluation criteria. In particular, purchase intention relies on “aestheticity” is subjective. It is challenging to measure aesthetic aspect due to lack of consistency in the scales being used. In...
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Main Author: | Raja Abdul Rahman, Raja Intan Suhaylah |
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Format: | Thesis |
Published: |
2018
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