Web elements framework for health promotion
The need of health promotion is increasingly important for the Malaysian Government and private agency investment in developments that would improve health education. One of the major challenges for the country is the significant challenges in the health sector. Malaysia lacks health promotion initi...
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| Format: | Thesis |
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2018
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| Summary: | The need of health promotion is increasingly important for the Malaysian Government and private agency investment in developments that would improve health education. One of the major challenges for the country is the significant challenges in the health sector. Malaysia lacks health promotion initiatives using technology, and the development of online solutions to help to maintain the health of the nation through prevention and mass education. Recent work to develop websites directed at the health needs of the people has met with mixed success. This thesis addresses important questions about the development of those websites. It considers the efficacy of web elements in health promotion websites. It seeks to provide information on the barriers to the use and success as a method of health promotion. The empirical work is a perceptions study that seeks to identify the barriers of using web-based health promotion in the different user characteristics for health promotion purposes. Case study methods of Robert Yin guide the study. Consequently, this work is a qualitative research project directed at ascertaining the perceptions of Malaysians concerning the use, or non-use, of health promotion websites. It pertains particularly to those things which stop the uptake of website use and seeks to discern the views of users on how the health promotion websites may be more engaging for them. The principal finding is that the ethnicity of the user is mainly relevant regarding the socioeconomic status of the user. Users across all ethnicities respond to the same qualities of websites. The same web elements are motivating to users regardless of the characteristics of the users because the uptake of the Internet and the use of websites for health promotion has been more a phenomenon of the young – perhaps there is some form of universal culture emerging for web users. The study concludes with some recommendations for the Ministry of Health and the developers of health promotion websites in Malaysia. |
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