Web elements framework for health promotion

Web elements framework for health promotion

The need of health promotion is increasingly important for the Malaysian Government and private agency investment in developments that would improve health education. One of the major challenges for the country is the significant challenges in the health sector. Malaysia lacks health promotion initi...

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Main Author: Abdullah Noman, Marwan Hesham
Format: Thesis
Published: 2018
Subjects:
TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
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id my-mmu-ep.11094
record_format uketd_dc
spelling my-mmu-ep.110942023-04-17T03:38:34Z Web elements framework for health promotion 2018-08 Abdullah Noman, Marwan Hesham TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television The need of health promotion is increasingly important for the Malaysian Government and private agency investment in developments that would improve health education. One of the major challenges for the country is the significant challenges in the health sector. Malaysia lacks health promotion initiatives using technology, and the development of online solutions to help to maintain the health of the nation through prevention and mass education. Recent work to develop websites directed at the health needs of the people has met with mixed success. This thesis addresses important questions about the development of those websites. It considers the efficacy of web elements in health promotion websites. It seeks to provide information on the barriers to the use and success as a method of health promotion. The empirical work is a perceptions study that seeks to identify the barriers of using web-based health promotion in the different user characteristics for health promotion purposes. Case study methods of Robert Yin guide the study. Consequently, this work is a qualitative research project directed at ascertaining the perceptions of Malaysians concerning the use, or non-use, of health promotion websites. It pertains particularly to those things which stop the uptake of website use and seeks to discern the views of users on how the health promotion websites may be more engaging for them. The principal finding is that the ethnicity of the user is mainly relevant regarding the socioeconomic status of the user. Users across all ethnicities respond to the same qualities of websites. The same web elements are motivating to users regardless of the characteristics of the users because the uptake of the Internet and the use of websites for health promotion has been more a phenomenon of the young – perhaps there is some form of universal culture emerging for web users. The study concludes with some recommendations for the Ministry of Health and the developers of health promotion websites in Malaysia. 2018-08 Thesis http://shdl.mmu.edu.my/11094/ http://erep.mmu.edu.my/ masters Multimedia University Faculty of Creative Multimedia EREP ID: 10270
institution Multimedia University
collection MMU Institutional Repository
topic TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
spellingShingle TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
Abdullah Noman, Marwan Hesham
Web elements framework for health promotion
description The need of health promotion is increasingly important for the Malaysian Government and private agency investment in developments that would improve health education. One of the major challenges for the country is the significant challenges in the health sector. Malaysia lacks health promotion initiatives using technology, and the development of online solutions to help to maintain the health of the nation through prevention and mass education. Recent work to develop websites directed at the health needs of the people has met with mixed success. This thesis addresses important questions about the development of those websites. It considers the efficacy of web elements in health promotion websites. It seeks to provide information on the barriers to the use and success as a method of health promotion. The empirical work is a perceptions study that seeks to identify the barriers of using web-based health promotion in the different user characteristics for health promotion purposes. Case study methods of Robert Yin guide the study. Consequently, this work is a qualitative research project directed at ascertaining the perceptions of Malaysians concerning the use, or non-use, of health promotion websites. It pertains particularly to those things which stop the uptake of website use and seeks to discern the views of users on how the health promotion websites may be more engaging for them. The principal finding is that the ethnicity of the user is mainly relevant regarding the socioeconomic status of the user. Users across all ethnicities respond to the same qualities of websites. The same web elements are motivating to users regardless of the characteristics of the users because the uptake of the Internet and the use of websites for health promotion has been more a phenomenon of the young – perhaps there is some form of universal culture emerging for web users. The study concludes with some recommendations for the Ministry of Health and the developers of health promotion websites in Malaysia.
format Thesis
qualification_level Master's degree
author Abdullah Noman, Marwan Hesham
author_facet Abdullah Noman, Marwan Hesham
author_sort Abdullah Noman, Marwan Hesham
title Web elements framework for health promotion
title_short Web elements framework for health promotion
title_full Web elements framework for health promotion
title_fullStr Web elements framework for health promotion
title_full_unstemmed Web elements framework for health promotion
title_sort web elements framework for health promotion
granting_institution Multimedia University
granting_department Faculty of Creative Multimedia
publishDate 2018
_version_ 1776101393803771904

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