A Case Study Of "Maxis" Celebrity Endorsement

The objective of this thesis is to gain a better understanding of how celebrities are used as endorsers in advertising. To achieve this purpose four research questions are stated, why companies choose celebrity endorsement as a promotion strategy, how companies select their endorsers, how companies...

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Bibliographic Details
Main Author: Serpoosh, Majid
Format: Thesis
Published: 2006
Subjects:
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