Antecedents of Robo-Advisor's Adoption in Malaysia

While recent research concentrated on the robo-advisory industry in European countries, the Asian robo-advisory market was being neglected and underexplored. Considering the recent calls for investigation on Asian robo-advisor, this research aimed to provide an empirical response and focus on the ad...

Full description

Saved in:

Bibliographic Details
Main Author:	Gan, Li Yin
Format:	Thesis
Published:	2021
Subjects:	HF5410-5417.5 Marketing Distribution of products
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-mmu-ep.11408
record_format	uketd_dc
spelling	my-mmu-ep.114082023-05-19T06:20:24Z Antecedents of Robo-Advisor's Adoption in Malaysia 2021-04 Gan, Li Yin HF5410-5417.5 Marketing. Distribution of products While recent research concentrated on the robo-advisory industry in European countries, the Asian robo-advisory market was being neglected and underexplored. Considering the recent calls for investigation on Asian robo-advisor, this research aimed to provide an empirical response and focus on the adoption intention of consumers in one of the emerging Asian countries, Malaysia. Employing the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) as baseline theory, this research enriched the model with four additional variables, which were perceived advisory transparency, trust in robo-advisor, perceived financial knowledge, and attitude towards robo-advisor. To examine the correlations that proposed in the framework, the questionnaires were distributed in four of the most developed cities in Malaysia, namely George Town, Ipoh, Kuala Lumpur, and Johor Bahru. The statistical analyses were then conducted on the 285 collected responses with the aid of SPSS and PLS-SEM. The findings demonstrated that the performance expectancy, social influence, trust in robo-advisor, perceived financial knowledge, and attitude towards robo-advisor were the key antecedents developing the intention of consumers to adopt robo-advisor. Further, attitude towards robo-advisor was found having a significant mediation effect on the relationships between performance expectancy, effort expectancy, perceived advisory transparency, and trust in robo-advisor with the intention to adopt robo-advisor. With the findings, the main contribution of this research was the identification of antecedents of robo-advisor’s adoption. This research also contributed to the automated financial service providers, policymakers, and traditional financial intermediaries in understanding the perception, expectation, and attitude of consumers towards robo-advisor. 2021-04 Thesis http://shdl.mmu.edu.my/11408/ http://erep.mmu.edu.my/ masters Multimedia University Faculty of Business (FOB) EREP ID: 9886
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Gan, Li Yin Antecedents of Robo-Advisor's Adoption in Malaysia
description	While recent research concentrated on the robo-advisory industry in European countries, the Asian robo-advisory market was being neglected and underexplored. Considering the recent calls for investigation on Asian robo-advisor, this research aimed to provide an empirical response and focus on the adoption intention of consumers in one of the emerging Asian countries, Malaysia. Employing the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) as baseline theory, this research enriched the model with four additional variables, which were perceived advisory transparency, trust in robo-advisor, perceived financial knowledge, and attitude towards robo-advisor. To examine the correlations that proposed in the framework, the questionnaires were distributed in four of the most developed cities in Malaysia, namely George Town, Ipoh, Kuala Lumpur, and Johor Bahru. The statistical analyses were then conducted on the 285 collected responses with the aid of SPSS and PLS-SEM. The findings demonstrated that the performance expectancy, social influence, trust in robo-advisor, perceived financial knowledge, and attitude towards robo-advisor were the key antecedents developing the intention of consumers to adopt robo-advisor. Further, attitude towards robo-advisor was found having a significant mediation effect on the relationships between performance expectancy, effort expectancy, perceived advisory transparency, and trust in robo-advisor with the intention to adopt robo-advisor. With the findings, the main contribution of this research was the identification of antecedents of robo-advisor’s adoption. This research also contributed to the automated financial service providers, policymakers, and traditional financial intermediaries in understanding the perception, expectation, and attitude of consumers towards robo-advisor.
format	Thesis
qualification_level	Master's degree
author	Gan, Li Yin
author_facet	Gan, Li Yin
author_sort	Gan, Li Yin
title	Antecedents of Robo-Advisor's Adoption in Malaysia
title_short	Antecedents of Robo-Advisor's Adoption in Malaysia
title_full	Antecedents of Robo-Advisor's Adoption in Malaysia
title_fullStr	Antecedents of Robo-Advisor's Adoption in Malaysia
title_full_unstemmed	Antecedents of Robo-Advisor's Adoption in Malaysia
title_sort	antecedents of robo-advisor's adoption in malaysia
granting_institution	Multimedia University
granting_department	Faculty of Business (FOB)
publishDate	2021
_version_	1776101401479348224

Antecedents of Robo-Advisor's Adoption in Malaysia

Similar Items