Effects of Specialist And Generalist M-Commerce Chatbot Designs on Purchase Intention
Since the launching of messenger chatbots by Facebook and Microsoft in 2016, m-commerce chatbots have become a new trend for businesses to communicate with their consumers. However, there exist challenges associated with m-commerce chatbots, including the lack of credibility and purchase intention s...
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Main Author: | Tee, Jessica |
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Format: | Thesis |
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2021
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