Effects of Specialist And Generalist M-Commerce Chatbot Designs on Purchase Intention

Since the launching of messenger chatbots by Facebook and Microsoft in 2016, m-commerce chatbots have become a new trend for businesses to communicate with their consumers. However, there exist challenges associated with m-commerce chatbots, including the lack of credibility and purchase intention s...

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Bibliographic Details
Main Author: Tee, Jessica
Format: Thesis
Published: 2021
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