Effects of Specialist And Generalist M-Commerce Chatbot Designs on Purchase Intention
Since the launching of messenger chatbots by Facebook and Microsoft in 2016, m-commerce chatbots have become a new trend for businesses to communicate with their consumers. However, there exist challenges associated with m-commerce chatbots, including the lack of credibility and purchase intention s...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| منشور في: |
2021
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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