Churn prediction model using variable churn window for online purchases
The identification of retainable online non-contractual customers is pertinent for the operations and growth of non-contractual online businesses, since there are no obligations for customers to be loyal to a particular online business. This research, therefore, was aimed at proposing a generic chur...
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Main Author: | Ganeson, Sunther |
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Format: | Thesis |
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2022
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