Towards the understanding of engagement in digital signage advertising
The implementation of digital advertising has brought numerous advantages to the marketers who compete to reach their customers to improve sales and traffic. Digital signage, a digital screen that displays distinct types of content has become one of the forms of digital advertising. Digital signage...
محفوظ في:
المؤلف الرئيسي: | Wong, Steven Sue Hong |
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التنسيق: | أطروحة |
منشور في: |
2022
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الموضوعات: | |
الوسوم: |
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