Consumer Acceptance Of Technology In The Financial Service Industry

This research investigates the extent of consumer acceptance on the electronic banking implementation by using a modified Technology Acceptance Model (TAM). The scope of the research is confined to the online banking acceptance in Malaysia.

Saved in:
Bibliographic Details
Main Author: Leong, Peih Shine
Format: Thesis
Published: 2006
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1166
record_format uketd_dc
spelling my-mmu-ep.11662010-08-23T01:02:27Z Consumer Acceptance Of Technology In The Financial Service Industry 2006-06 Leong, Peih Shine LB Theory and practice of education This research investigates the extent of consumer acceptance on the electronic banking implementation by using a modified Technology Acceptance Model (TAM). The scope of the research is confined to the online banking acceptance in Malaysia. 2006-06 Thesis http://shdl.mmu.edu.my/1166/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB Theory and practice of education
spellingShingle LB Theory and practice of education
Leong, Peih Shine
Consumer Acceptance Of Technology In The Financial Service Industry
description This research investigates the extent of consumer acceptance on the electronic banking implementation by using a modified Technology Acceptance Model (TAM). The scope of the research is confined to the online banking acceptance in Malaysia.
format Thesis
qualification_level Master's degree
author Leong, Peih Shine
author_facet Leong, Peih Shine
author_sort Leong, Peih Shine
title Consumer Acceptance Of Technology In The Financial Service Industry
title_short Consumer Acceptance Of Technology In The Financial Service Industry
title_full Consumer Acceptance Of Technology In The Financial Service Industry
title_fullStr Consumer Acceptance Of Technology In The Financial Service Industry
title_full_unstemmed Consumer Acceptance Of Technology In The Financial Service Industry
title_sort consumer acceptance of technology in the financial service industry
granting_institution Multimedia University
granting_department Research Library
publishDate 2006
_version_ 1747829306572144640