Online-To-Offline (O2O) Commerce: Factors that influence consumers' offline purchase intention through electronic Word-Of-Mouth (WOM)
The rise of electronic commerce has affected the retail industry in Malaysia. Particularly, offline store retailers are having a hard time maintaining their stores due to lack of profit and decreased foot traffic in their offline stores. Some offline retailers struggle to keep their stores running,...
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Format: | Thesis |
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2022
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