The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities

The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities

Today companies choose to utilize celebrity as endorsers in their marketing campaigns. The purpose of this research project is to gain a deeper understanding of the degree of influence that a celebrity wields on the female consumers.

Saved in:
Bibliographic Details
Main Author: Oh, Vincent Kim Seng
Format: Thesis
Published: 2006
Subjects:
LB Theory and practice of education
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1188
record_format uketd_dc
spelling my-mmu-ep.11882010-08-23T00:53:52Z The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities 2006-08 Oh, Vincent Kim Seng LB Theory and practice of education Today companies choose to utilize celebrity as endorsers in their marketing campaigns. The purpose of this research project is to gain a deeper understanding of the degree of influence that a celebrity wields on the female consumers. 2006-08 Thesis http://shdl.mmu.edu.my/1188/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB Theory and practice of education
spellingShingle LB Theory and practice of education
Oh, Vincent Kim Seng
The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities
description Today companies choose to utilize celebrity as endorsers in their marketing campaigns. The purpose of this research project is to gain a deeper understanding of the degree of influence that a celebrity wields on the female consumers.
format Thesis
qualification_level Master's degree
author Oh, Vincent Kim Seng
author_facet Oh, Vincent Kim Seng
author_sort Oh, Vincent Kim Seng
title The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities
title_short The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities
title_full The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities
title_fullStr The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities
title_full_unstemmed The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities
title_sort reaction of female consumer in klang valley for the age group 15 to 25 years old towards the products endorsed by celebrities
granting_institution Multimedia University
granting_department Research Library
publishDate 2006
_version_ 1747829311973359616

Similar Items