Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets

This research studyfocuses on customer perceptions and response toward value of marketing mix in fast food outlets as a general. The research is developed based on systematic methodology in order to obtain excellent output from the analysis.

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Main Author: Hassan, Hasliza
Format: Thesis
Published: 2007
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id my-mmu-ep.1201
record_format uketd_dc
spelling my-mmu-ep.12012010-08-19T08:28:27Z Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets 2007-09 Hassan, Hasliza TX Home economics This research studyfocuses on customer perceptions and response toward value of marketing mix in fast food outlets as a general. The research is developed based on systematic methodology in order to obtain excellent output from the analysis. 2007-09 Thesis http://shdl.mmu.edu.my/1201/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic TX Home economics
spellingShingle TX Home economics
Hassan, Hasliza
Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets
description This research studyfocuses on customer perceptions and response toward value of marketing mix in fast food outlets as a general. The research is developed based on systematic methodology in order to obtain excellent output from the analysis.
format Thesis
qualification_level Master's degree
author Hassan, Hasliza
author_facet Hassan, Hasliza
author_sort Hassan, Hasliza
title Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets
title_short Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets
title_full Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets
title_fullStr Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets
title_full_unstemmed Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets
title_sort fast food - customer perceptions and responses toward value of marketing mix in fast food outlets
granting_institution Multimedia University
granting_department Research Library
publishDate 2007
_version_ 1747829315132719104