Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective
This study attempted to answer the question: Can the Modified Technology Acceptance Model (TAM) explain online purchase behavior of Malaysian consumers? The research objectives were to: (a) investigate the effects of conventional TAM constructs such as perceived usefulness, perceived ease of use, at...
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my-mmu-ep.12192010-08-19T08:17:35Z Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective 2007-07 Chew, Kok Wai TX Home economics This study attempted to answer the question: Can the Modified Technology Acceptance Model (TAM) explain online purchase behavior of Malaysian consumers? The research objectives were to: (a) investigate the effects of conventional TAM constructs such as perceived usefulness, perceived ease of use, attitude, and behavioral intention on online purchase behavior; (b) determine additionally the influence of different types of risks on online purchase behavior; (c) find out the role that trust in online companies and the trust in Internet security technology play in impacting online purchase behavior; (d) explore the significance of anxiety in affecting online purchase behavior; and finally (e) find out the role of perceived convenience in influencing online purchase behavior. 2007-07 Thesis http://shdl.mmu.edu.my/1219/ http://myto.perpun.net.my/metoalogin/logina.php phd doctoral Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
| topic |
TX Home economics |
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TX Home economics Chew, Kok Wai Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| description |
This study attempted to answer the question: Can the Modified Technology Acceptance Model (TAM) explain online purchase behavior of Malaysian consumers? The research objectives were to: (a) investigate the effects of conventional TAM constructs such as perceived usefulness, perceived ease of use, attitude, and behavioral intention on online purchase behavior; (b) determine additionally the influence of different types of risks on online purchase behavior; (c) find out the role that trust in online companies and the trust in Internet security technology play in impacting online purchase behavior; (d) explore the significance of anxiety in affecting online purchase behavior; and finally (e) find out the role of perceived convenience in influencing online purchase behavior. |
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Chew, Kok Wai |
| author_facet |
Chew, Kok Wai |
| author_sort |
Chew, Kok Wai |
| title |
Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_short |
Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_full |
Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_fullStr |
Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_full_unstemmed |
Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective |
| title_sort |
modified technology acceptance model as a predictor of online purchase behavior: a malaysian perspective |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2007 |
| _version_ |
1747829319531495424 |