Consumer Perception Towards Food Safety

The main objective of this research was to analyze consumers' perception towards food safety. The theoretical framework has been developed in order to investigate the relationship between consumers' perception towards food safety as assessed by the five variables namely, organic foods, gen...

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Main Author: Chung, Joo Chen
Format: Thesis
Published: 2007
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id my-mmu-ep.1234
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spelling my-mmu-ep.12342010-08-19T05:42:50Z Consumer Perception Towards Food Safety 2007-08 Chung, Joo Chen TX Home economics The main objective of this research was to analyze consumers' perception towards food safety. The theoretical framework has been developed in order to investigate the relationship between consumers' perception towards food safety as assessed by the five variables namely, organic foods, genetically modified (GM) foods, labelling, risk reduction and premium branded foods. 2007-08 Thesis http://shdl.mmu.edu.my/1234/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic TX Home economics
spellingShingle TX Home economics
Chung, Joo Chen
Consumer Perception Towards Food Safety
description The main objective of this research was to analyze consumers' perception towards food safety. The theoretical framework has been developed in order to investigate the relationship between consumers' perception towards food safety as assessed by the five variables namely, organic foods, genetically modified (GM) foods, labelling, risk reduction and premium branded foods.
format Thesis
qualification_level Master's degree
author Chung, Joo Chen
author_facet Chung, Joo Chen
author_sort Chung, Joo Chen
title Consumer Perception Towards Food Safety
title_short Consumer Perception Towards Food Safety
title_full Consumer Perception Towards Food Safety
title_fullStr Consumer Perception Towards Food Safety
title_full_unstemmed Consumer Perception Towards Food Safety
title_sort consumer perception towards food safety
granting_institution Multimedia University
granting_department Research Library
publishDate 2007
_version_ 1747829323197317120