Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective

This research paper focuses on the understanding and development of ECRM model for Malaysian retailers to help them implement successful ECRM strategy on Internet and at the same time to add value to their retailing business.

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Bibliographic Details
Main Author:	Teo, Kok Boon
Format:	Thesis
Published:	2007
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.1243
record_format	uketd_dc
spelling	my-mmu-ep.12432010-08-19T04:24:04Z Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective 2007-03 Teo, Kok Boon HF5410-5417.5 Marketing. Distribution of products This research paper focuses on the understanding and development of ECRM model for Malaysian retailers to help them implement successful ECRM strategy on Internet and at the same time to add value to their retailing business. 2007-03 Thesis http://shdl.mmu.edu.my/1243/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Teo, Kok Boon Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective
description	This research paper focuses on the understanding and development of ECRM model for Malaysian retailers to help them implement successful ECRM strategy on Internet and at the same time to add value to their retailing business.
format	Thesis
qualification_level	Master's degree
author	Teo, Kok Boon
author_facet	Teo, Kok Boon
author_sort	Teo, Kok Boon
title	Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective
title_short	Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective
title_full	Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective
title_fullStr	Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective
title_full_unstemmed	Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective
title_sort	providing an ecrm framework for malaysian retailing industry based on consumer's perspective
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2007
_version_	1747829325378355200

Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective

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