Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia

Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia

This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimat...

Full description

Saved in:
Bibliographic Details
Main Author: Leong, Lilian Li Ling
Format: Thesis
Published: 2008
Subjects:
LB2300 Higher Education
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1257
record_format uketd_dc
spelling my-mmu-ep.12572010-08-19T04:16:00Z Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia 2008-04 Leong, Lilian Li Ling LB2300 Higher Education This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimately determined the final decision to enroll. 2008-04 Thesis http://shdl.mmu.edu.my/1257/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2300 Higher Education
spellingShingle LB2300 Higher Education
Leong, Lilian Li Ling
Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia
description This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimately determined the final decision to enroll.
format Thesis
qualification_level Master's degree
author Leong, Lilian Li Ling
author_facet Leong, Lilian Li Ling
author_sort Leong, Lilian Li Ling
title Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia
title_short Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia
title_full Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia
title_fullStr Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia
title_full_unstemmed Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia
title_sort factors influencing students' choice of private higher education institutions in malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829328787275776

Similar Items