Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions

Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions

This researched focused on public listed companies in Malaysia, to investigate their marketing manager's perceived impact of the Internet towards the company marketing function.

Saved in:
Bibliographic Details
Main Author: Teh, Ya Yee
Format: Thesis
Published: 2008
Subjects:
HF5410-5417.5 Marketing
Distribution of products
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1261
record_format uketd_dc
spelling my-mmu-ep.12612010-08-19T04:14:08Z Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions 2008-04 Teh, Ya Yee HF5410-5417.5 Marketing. Distribution of products This researched focused on public listed companies in Malaysia, to investigate their marketing manager's perceived impact of the Internet towards the company marketing function. 2008-04 Thesis http://shdl.mmu.edu.my/1261/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Teh, Ya Yee
Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
description This researched focused on public listed companies in Malaysia, to investigate their marketing manager's perceived impact of the Internet towards the company marketing function.
format Thesis
qualification_level Master's degree
author Teh, Ya Yee
author_facet Teh, Ya Yee
author_sort Teh, Ya Yee
title Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
title_short Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
title_full Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
title_fullStr Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
title_full_unstemmed Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
title_sort internet marketing development in malaysia -- a study of malaysian marketing managers' perceptions
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829329749868544

Similar Items