Case study of Intel and AMD: The microprocessor war and competitive rivalry

The first part of the case writing describes the situation faced by Regent Markets Group. It includes the company background, the industry, corporate and organization structure, operations, marketing, IT development, departmental roles, financial, leadership, competition, incidents and globalization...

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Bibliographic Details
Main Author: Lee, Eng Keat
Format: Thesis
Published: 2008
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Summary:The first part of the case writing describes the situation faced by Regent Markets Group. It includes the company background, the industry, corporate and organization structure, operations, marketing, IT development, departmental roles, financial, leadership, competition, incidents and globalization of the organization. The second part of case analysis analyzes the issues confronted by Regent Markets Group and provides the solutions with a set of conceptual tools.