Characteristic-based adoption model of private label product in Malaysian hypermarket

The challenges faced by private label products in developing markets, particularly in Asia, stem from two significant factors: a lack of trust among Asian consumers towards private label brands and retailers' attempts to directly replicate the European private label model in the Asian market. E...

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Main Author:	Wee, Stany Lian Fong
Format:	Thesis
Published:	2023
Subjects:	HD69 Other Including business consultants capacity size of industries etc.
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id	my-mmu-ep.12864
record_format	uketd_dc
spelling	my-mmu-ep.128642024-08-28T01:15:00Z Characteristic-based adoption model of private label product in Malaysian hypermarket 2023-03 Wee, Stany Lian Fong HD69 Other Including business consultants, capacity, size of industries, etc. The challenges faced by private label products in developing markets, particularly in Asia, stem from two significant factors: a lack of trust among Asian consumers towards private label brands and retailers' attempts to directly replicate the European private label model in the Asian market. Existing private label literature has predominantly focused on consumers' buying behavior, attitudes, and preferences, with more attention given to developed markets than developing ones. To improve market share and successfully penetrate developing markets, retailers need a deeper understanding of how to address private label brand trust issues and prioritize the adoption and diffusion of private labels in these regions. This study takes a unique approach compared to previous research on private labels by focusing on three main aspects: (1) Extending the characteristic-adoption model of the Diffusion of Innovation theory to the private label product category, (2) Investigating private label as an innovation among non-users in developing markets, and (3) Introducing a trust-based commendation to complement 'brand trust' as a new innovation characteristic in the Diffusion of Innovation literature. This study has also enhanced the Diffusion of Innovation methodology by placing emphasis on the novelty of the innovation when collecting data from respondents. This approach aligns with Rogers' assertion that information about innovation characteristics is most valuable when obtained before or concurrently with respondents' adoption decisions. The focus of the Diffusion of Innovation research must be on non-adopters to meet the criteria of novelty. 2023-03 Thesis https://shdl.mmu.edu.my/12864/ http://erep.mmu.edu.my/ phd doctoral Multimedia University Faculty of Business (FOB) EREP ID: 12288
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD69 Other Including business consultants capacity size of industries etc.
spellingShingle	HD69 Other Including business consultants capacity size of industries etc. Wee, Stany Lian Fong Characteristic-based adoption model of private label product in Malaysian hypermarket
description	The challenges faced by private label products in developing markets, particularly in Asia, stem from two significant factors: a lack of trust among Asian consumers towards private label brands and retailers' attempts to directly replicate the European private label model in the Asian market. Existing private label literature has predominantly focused on consumers' buying behavior, attitudes, and preferences, with more attention given to developed markets than developing ones. To improve market share and successfully penetrate developing markets, retailers need a deeper understanding of how to address private label brand trust issues and prioritize the adoption and diffusion of private labels in these regions. This study takes a unique approach compared to previous research on private labels by focusing on three main aspects: (1) Extending the characteristic-adoption model of the Diffusion of Innovation theory to the private label product category, (2) Investigating private label as an innovation among non-users in developing markets, and (3) Introducing a trust-based commendation to complement 'brand trust' as a new innovation characteristic in the Diffusion of Innovation literature. This study has also enhanced the Diffusion of Innovation methodology by placing emphasis on the novelty of the innovation when collecting data from respondents. This approach aligns with Rogers' assertion that information about innovation characteristics is most valuable when obtained before or concurrently with respondents' adoption decisions. The focus of the Diffusion of Innovation research must be on non-adopters to meet the criteria of novelty.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Wee, Stany Lian Fong
author_facet	Wee, Stany Lian Fong
author_sort	Wee, Stany Lian Fong
title	Characteristic-based adoption model of private label product in Malaysian hypermarket
title_short	Characteristic-based adoption model of private label product in Malaysian hypermarket
title_full	Characteristic-based adoption model of private label product in Malaysian hypermarket
title_fullStr	Characteristic-based adoption model of private label product in Malaysian hypermarket
title_full_unstemmed	Characteristic-based adoption model of private label product in Malaysian hypermarket
title_sort	characteristic-based adoption model of private label product in malaysian hypermarket
granting_institution	Multimedia University
granting_department	Faculty of Business (FOB)
publishDate	2023
_version_	1811768011597545472

Characteristic-based adoption model of private label product in Malaysian hypermarket

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