Internet Marketing Strategies For Intellectual Property

This case study is focused on the ever-growing potential of the current online business in this twentieth century. The study will be narrowed down to gain insight knowledge of various internet marketing strategies in marketing intellectual property - e-book, or also known as electronic book. The obj...

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Bibliographic Details
Main Author: Lim, Chee Yuen
Format: Thesis
Published: 2008
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Summary:This case study is focused on the ever-growing potential of the current online business in this twentieth century. The study will be narrowed down to gain insight knowledge of various internet marketing strategies in marketing intellectual property - e-book, or also known as electronic book. The objective of the case study is to thoroughly study, analyze and discuss the various information marketing technique used to enhance auto-pilot money-making machine using the internet and hence, creating a leverage passive income.