Consumer Perceptions Towards Global Brands, A Malaysian Perspective

Consumer Perceptions Towards Global Brands, A Malaysian Perspective

The purpose of this study is to elucidate and focus specifically n Malaysia on how Malaysian consumer's perception are towards global brands. Based on the previous study a simple conceptual framework has been developed and for hypotheses were put into test. The theoretical framework is used to...

Full description

Saved in:
Bibliographic Details
Main Author: Lim, Jenny Marisa Dao Siang
Format: Thesis
Published: 2008
Subjects:
HF5410-5417.5 Marketing
Distribution of products
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1307
record_format uketd_dc
spelling my-mmu-ep.13072010-08-19T03:52:55Z Consumer Perceptions Towards Global Brands, A Malaysian Perspective 2008-04 Lim, Jenny Marisa Dao Siang HF5410-5417.5 Marketing. Distribution of products The purpose of this study is to elucidate and focus specifically n Malaysia on how Malaysian consumer's perception are towards global brands. Based on the previous study a simple conceptual framework has been developed and for hypotheses were put into test. The theoretical framework is used to explain the relationship between the four global brand dimensions and the consumers' perceptions, which influence their buying behaviour. 2008-04 Thesis http://shdl.mmu.edu.my/1307/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Lim, Jenny Marisa Dao Siang
Consumer Perceptions Towards Global Brands, A Malaysian Perspective
description The purpose of this study is to elucidate and focus specifically n Malaysia on how Malaysian consumer's perception are towards global brands. Based on the previous study a simple conceptual framework has been developed and for hypotheses were put into test. The theoretical framework is used to explain the relationship between the four global brand dimensions and the consumers' perceptions, which influence their buying behaviour.
format Thesis
qualification_level Master's degree
author Lim, Jenny Marisa Dao Siang
author_facet Lim, Jenny Marisa Dao Siang
author_sort Lim, Jenny Marisa Dao Siang
title Consumer Perceptions Towards Global Brands, A Malaysian Perspective
title_short Consumer Perceptions Towards Global Brands, A Malaysian Perspective
title_full Consumer Perceptions Towards Global Brands, A Malaysian Perspective
title_fullStr Consumer Perceptions Towards Global Brands, A Malaysian Perspective
title_full_unstemmed Consumer Perceptions Towards Global Brands, A Malaysian Perspective
title_sort consumer perceptions towards global brands, a malaysian perspective
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829340722167808

Similar Items