Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
This research uses TV advertisement to examine three barands of cellular companies: Maxis, Digi and Celcom. The study first determines initial preferences for all three brands then analyzes the consumer indicated brand similarities and the effects of TV advertisement on brand preference.
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| Format: | Thesis |
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2008
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| Summary: | This research uses TV advertisement to examine three barands of cellular companies: Maxis, Digi and Celcom. The study first determines initial preferences for all three brands then analyzes the consumer indicated brand similarities and the effects of TV advertisement on brand preference. |
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