Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia

This research uses TV advertisement to examine three barands of cellular companies: Maxis, Digi and Celcom. The study first determines initial preferences for all three brands then analyzes the consumer indicated brand similarities and the effects of TV advertisement on brand preference.

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Bibliographic Details
Main Author:	Masood, Akbar
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.1311
record_format	uketd_dc
spelling	my-mmu-ep.13112010-08-19T03:44:59Z Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia 2008-04 Masood, Akbar HF5410-5417.5 Marketing. Distribution of products This research uses TV advertisement to examine three barands of cellular companies: Maxis, Digi and Celcom. The study first determines initial preferences for all three brands then analyzes the consumer indicated brand similarities and the effects of TV advertisement on brand preference. 2008-04 Thesis http://shdl.mmu.edu.my/1311/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Masood, Akbar Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
description	This research uses TV advertisement to examine three barands of cellular companies: Maxis, Digi and Celcom. The study first determines initial preferences for all three brands then analyzes the consumer indicated brand similarities and the effects of TV advertisement on brand preference.
format	Thesis
qualification_level	Master's degree
author	Masood, Akbar
author_facet	Masood, Akbar
author_sort	Masood, Akbar
title	Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
title_short	Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
title_full	Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
title_fullStr	Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
title_full_unstemmed	Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
title_sort	effects of advertisements on brand preferences: proficiency analysis of telecom industries in malaysia
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2008
_version_	1747829341706780672

Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia

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