Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"

Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"

This thesis encompasses the food and beverages industry of Malaysia whilst Nestle Malaysia Berhad standing at the specific subject to be focused on. The thesis clings on the environment and situation that Nestle Malaysia Berhad is facing and challenges it were to undertake to compete in the industry...

Full description

Saved in:
Bibliographic Details
Main Author: Nik Ahmad, Nik Faizal
Format: Thesis
Published: 2007
Subjects:
HF5410-5417.5 Marketing
Distribution of products
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1312
record_format uketd_dc
spelling my-mmu-ep.13122010-08-19T03:44:28Z Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding" 2007-11 Nik Ahmad, Nik Faizal HF5410-5417.5 Marketing. Distribution of products This thesis encompasses the food and beverages industry of Malaysia whilst Nestle Malaysia Berhad standing at the specific subject to be focused on. The thesis clings on the environment and situation that Nestle Malaysia Berhad is facing and challenges it were to undertake to compete in the industry in order to reclaim its domestic dominance and to enhance its global presence. 2007-11 Thesis http://shdl.mmu.edu.my/1312/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Nik Ahmad, Nik Faizal
Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
description This thesis encompasses the food and beverages industry of Malaysia whilst Nestle Malaysia Berhad standing at the specific subject to be focused on. The thesis clings on the environment and situation that Nestle Malaysia Berhad is facing and challenges it were to undertake to compete in the industry in order to reclaim its domestic dominance and to enhance its global presence.
format Thesis
qualification_level Master's degree
author Nik Ahmad, Nik Faizal
author_facet Nik Ahmad, Nik Faizal
author_sort Nik Ahmad, Nik Faizal
title Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
title_short Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
title_full Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
title_fullStr Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
title_full_unstemmed Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
title_sort case study of nestle(malaysia) berhad "creting values through branding"
granting_institution Multimedia University
granting_department Research Library
publishDate 2007
_version_ 1747829341947953152

Similar Items