Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"

This thesis encompasses the food and beverages industry of Malaysia whilst Nestle Malaysia Berhad standing at the specific subject to be focused on. The thesis clings on the environment and situation that Nestle Malaysia Berhad is facing and challenges it were to undertake to compete in the industry...

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主要作者: Nik Ahmad, Nik Faizal
格式: Thesis
出版: 2007
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