A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia
There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, educatio...
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my-mmu-ep.13472010-09-02T06:28:24Z A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia 2007-12 Suu, Mei Lean HG1710 Electronic Funds Transfers There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, education level, economic development, social attribute, marketing strategies, culture and role of the agents in Selangor and Malacca. 2007-12 Thesis http://shdl.mmu.edu.my/1347/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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HG1710 Electronic Funds Transfers |
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HG1710 Electronic Funds Transfers Suu, Mei Lean A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
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There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, education level, economic development, social attribute, marketing strategies, culture and role of the agents in Selangor and Malacca. |
format |
Thesis |
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Master's degree |
author |
Suu, Mei Lean |
author_facet |
Suu, Mei Lean |
author_sort |
Suu, Mei Lean |
title |
A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
title_short |
A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
title_full |
A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
title_fullStr |
A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
title_full_unstemmed |
A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia |
title_sort |
study on factors that influence consumers' purchasing pattern and decision making on life insurance product in malaysia |
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Multimedia University |
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Research Library |
publishDate |
2007 |
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1747829350244286464 |