The Use Of Website As A Customer Relationship Building Tool

The Use Of Website As A Customer Relationship Building Tool

Website should help to establish, build and maintain long term customer relationship. To establish relationship with online customers, it is important for company to understand the web user experience and how they interact with the website.

Saved in:
Bibliographic Details
Main Author: Yan, Wai Pheng
Format: Thesis
Published: 2007
Subjects:
TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.1348
record_format uketd_dc
spelling my-mmu-ep.13482010-09-02T06:27:43Z The Use Of Website As A Customer Relationship Building Tool 2007-12 Yan, Wai Pheng TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Website should help to establish, build and maintain long term customer relationship. To establish relationship with online customers, it is important for company to understand the web user experience and how they interact with the website. 2007-12 Thesis http://shdl.mmu.edu.my/1348/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
spellingShingle TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
Yan, Wai Pheng
The Use Of Website As A Customer Relationship Building Tool
description Website should help to establish, build and maintain long term customer relationship. To establish relationship with online customers, it is important for company to understand the web user experience and how they interact with the website.
format Thesis
qualification_level Master's degree
author Yan, Wai Pheng
author_facet Yan, Wai Pheng
author_sort Yan, Wai Pheng
title The Use Of Website As A Customer Relationship Building Tool
title_short The Use Of Website As A Customer Relationship Building Tool
title_full The Use Of Website As A Customer Relationship Building Tool
title_fullStr The Use Of Website As A Customer Relationship Building Tool
title_full_unstemmed The Use Of Website As A Customer Relationship Building Tool
title_sort use of website as a customer relationship building tool
granting_institution Multimedia University
granting_department Research Library
publishDate 2007
_version_ 1747829350488604672

Similar Items